Email marketing is one of the most effective ways to promote your business. It can be used for everything from generating interest in a product, announcing an event, or simply making contact with potential customers. There are many different strategies that you can use when it comes to email marketing and this article will cover some of the best practices that have been shown to work time and time again!
1. Making the user feel welcome
Make the user feel welcome by sending an automated, personalised email as soon as they sign up. This is commonly known as “welcome on board” emails and it can make all the difference. The more that you personify your business, the better off you will be in terms of customer engagement and sales.
2. Nurturing visitors into sales
Pepper your messages with information that is valuable to the customer. This will help you nurture them into sales and keep their attention on your brand for as long as possible, which can lead to more profitable interactions in the future.
3. Keeping current and in the running
Maintain a consistent schedule for your messages. It’s always best to send them at the same time of day or week, so that you stay high on their list of priorities and they have seen your content before without being too predictable about when it will show up in their inbox.
4. Personalised communication that address the user’s needs to build trust
It’s important to develop a relationship with your customers, which you can do by personalising the message. Focus on what they want and need in order to help them solve their problems or answer questions that have been bothering them for weeks.
5. Reduced abandoned carts
This is a very important aspect of online sales. A lot of users will abandon their carts because they can’t find what they are looking for, and the website doesn’t offer them suggestions about related products or checkout options in an intuitive way. Email marketing allows you to send them a reminder and call to action 24/7
6. Stronger ad audiences
Email databases can be used to build strong advertising audiences made up of people more likely to convert to customers.
7. Increase income from existing customers / subscribers
Email marketing can help to increase the income from existing customers and subscribers through up-selling, cross-selling or just promoting new offers.
This is good for companies as they don’t need to spend so much money on acquiring new leads and it’s also better for those who receive emails because they will already know about a product or brand
8. Improved ability to gauge the customer’s intent with link tracking
Email marketing can be used to track the customer’s intent by using links that allow you to see, for example, if someone has just clicked on a link in an email.
This can help companies better understand exactly what their customers are looking for and how they want it.
It’s no secret that email marketing is one of the most effective ways to reach your customers. With so many different tactics and strategies, it can be difficult to know where to start when you’re just getting started or if you have a more established strategy in place. We provide done for you email marketing services that work! Get in touch with us today with any questions about our email marketing service and how it might serve your business needs better.