Digital marketing is any marketing of a service or product that involves electronic devices such as smartphones, tablets or a desktop. To succeed, you need both an offline and online strategy. New Zealanders spend over 11 hours a day on an electronic device. 9% of drivers on the road are either texting or making a call on their phone. What about the passengers in the car? You guessed right. They are also looking at their phone. No one glances at the billboards or takes note of what’s written outside their immediate environment.
People buy and make enquiries about literally everything on the internet, and real estate is a part of this. They search for dealers, brokers, property, sellers and so on online, which is why many real estate firms are continually navigating towards establishing their online presence and using digital marketing strategies.
Whether you’re running an ecommerce operation, a mega corporation, SaaS company or a simple blog, segmenting your website traffic can ensure success by enabling you to deliver the right content to the right visitors. Before looking at how to segment traffic and deliver personalised content to improve the flow in your conversion funnel, let’s first establish exactly what traffic segmentation is and why it matters.
Even for the most seasoned restaurant owner, running a successful restaurant in today’s digital world can be daunting, as restaurant owners don’t depend on word of mouth alone to promote their business. The best restaurants leverage mobile technology and digital media for success.
Here’s a quick rundown of the impact of the GDPR for NZ businesses. Find out which local businesses will be affected and what changes need to be made to comply with the new regulations.
Are you looking for the best digital marketing tools to improve your campaigns? Well, the good news is that we have done some research and come up with some of the best digital marketing tools for 2018. The list below provides the top digital marketing tools that should help you improve your marketing digital campaigns.
There was a time when marketing activities were limited solely to the offline realm, causing traditional media to flourish and milk business owners for all their worth.
“Ignoring online marketing is like opening a business but not TELLING ANYONE”