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Introducing AVE

Total design freedom for everyone.

Forget about design limits! Build and customize your site visually. It’s fun, fast and super-easy!

Target users on the path to purchase with Google Ads

Take advantage of the experiential-learning opportunities built into many programs. You can work in labs on and off

Differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above.

Differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above.

Differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above.

Awareness

International Students

Interest

International Students

Consideration

International Students

Intent

International Students

Google Ads Case Studies

As a leading college in Paris, we look to engage with our student beyond the conventional design and development school relationship, becoming a partner to the people.

Steens Honey

Proffessor

Gilbert Hughes joined Ave Constructon in 1955 as an estimator/project manager, after previously working months as a laborer.

Cin7 Inventory Management

Proffessor

Gilbert Hughes joined Ave Constructon in 1955 as an estimator/project manager, after previously working months as a laborer.

LEDGrow

Proffessor

Gilbert Hughes joined Ave Constructon in 1955 as an estimator/project manager, after previously working months as a laborer.

Other Google Ad Options

As a leading college in Paris, we look to engage with our student beyond the conventional design and development school relationship, becoming a partner to the people.

Google Shopping

Proffessor

Gilbert Hughes joined Ave Constructon in 1955 as an estimator/project manager, after previously working months as a laborer.

Display Ads

Proffessor

Gilbert Hughes joined Ave Constructon in 1955 as an estimator/project manager, after previously working months as a laborer.

Youtube Ads

Proffessor

Gilbert Hughes joined Ave Constructon in 1955 as an estimator/project manager, after previously working months as a laborer.

Google Ads (previously known as Google Adwords) allow you to promote a product or service to users on the path to purchase through the Google Search results. They are served in a Responsive format which means that one ad can be served across multiple devices automatically.

The majority of buyers conduct research through Google when on the path to purchase. The majority of those do so on mobile. Having ads that work perfectly on both Desktop & Mobile just makes sense.

These ads appear at the top of Google search results, above Organic listings & the Google Map Listings.

[Image of Google Ads]

Google Ads are triggered when your chosen Keywords are used by a user within a Google Search.

These users are generally on the path to purchase or at least within the consideration stage of the buyer process. This makes Google Ads useful for targeting warm prospects.

There are a limited number of top slots available (4) which makes these highly competitive.

The success of your campaign depends on a variety of factors including:

– Keyword research & selection.
– The focus of individual ad groups.
– The keyword bid strategies employed.
– How engaging the landing page is.
– The Ad Quality & Landing Page Score
& more

all come together to provide a Quality Score. The cost / click for particular keywords depends on this value. If it’s high, you pay less per click. If it’s low, expect to pay more.

[Diagram of influence of Quality Score on CPC]

With the space commanding so much attention and being so competitive where small missteps can lose you 100’s if not 1000’s of dollars, it pays to have your campaigns managed professionally.