Some ways email marketing can help your business grow
Reduce Abandoned Carts
Email marketing strategy for ecommerce to reduce the number of abandoned carts and increase sales. An automated reminder email is sent to those than abandon their cart before making a purchase.
Nurture Leads into Sales
Touch base with your customers and build trust with the market automatically. Personalised, automated email does this for you and saves you time.
As digital advertising costs increase and social media organic reach reduces, the price of sending an email are relatively low. A strong email marketing strategy helps you reduce costs and increase revenue.
Email Marketing Strategy
We develop an email marketing strategy around what’s important to your business. This includes nurture streams and schedules for each user segment so we can anticipate and capitalise on the user’s changing needs.
We help you choose the ideal email marketing platform of which there are many: Mailchimp, Aweber, Keap fka Infusionsoft, Drip, Hubspot etc.
If you have an existing platform, we can either continue on there (functionality permitting) or help you migrate and segment your database on the new platform.
Your customer’s email address is one of the most valuable things you can collect and use when it comes to digital marketing. With it you can email them with news and offers for next to nothing. We also use it to build targeted audiences and lookalike audiences on Google & Facebook. With lead ads, landing pages and lead magnets, we help you build your email database.
A well segmented database increases open rates and conversions because it allows you to serve users with personalised messages relevant to where they are in the customer journey. Gone are the days of blanket blasting your email list with no results to show for it.
Integrated Email Marketing
Email marketing is just one element to an effective marketing strategy. We combine email marketing with other digital marketing channels to create effective campaigns. We track user intent and engagement on your website and the emails to serve users with relevant information via social media or a follow up email to nudge them closer to conversions.
Done for you Email Marketing
Creating and executing an effective email marketing strategy that’s integrated with your overarching digital marketing strategy requires time and skills. If you’re short on either of those, we’re here to set up and run it all for you. We make sure everything works behind the scenes so you can focus on running your business.