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Our Google Marketing services help you

Get More Customers

Adults, kids, appliances – they all search for goods and services on Google. Our Google marketing services get you in front of the right people, on the path to purchase, at the right time – with the right message. By matching all these factors, we improve traffic and conversions and get you more sales.

Get More Returning Visitors

Not all first time visitors will buy from you after the first click. We’ve all opened lots of tabs when researching a purchase and then got distracted. We retarget users as they browse other sites with ads that are personalised with the product or service they were most interested in.

Improve Account Performance

If you have an existing Google ad account that isn’t performing well, we’ll rescue it. From disapproved or non existent merchant feeds to keyword research and landing page matching, we’ll go through the account to improve conversions and have it getting you a solid return on your investment in no time.

How Google Ads have helped

We’ve helped clients reach their audiences & achieve their business goals using the Google advertising platform

steens honey
300% Increase in Revenue

By improving and optimising an existing ad account and expanding to social channels.

R80 Rugby
22:1 ROASĀ  (Return on Ad Spend)

By executing Google Shopping and Google Search Ads combined with social media retargeting.

LEDGrow
2.5x CPA Reduction

Through Organic SEO, Google & Social Media ad campaigns we reduced the cost / new customer to under $10.

Google Marketing Options

There are Google ad options to suit most campaigns. Broadly speaking there are three types of Google ad options to choose from: Google Search, Google Shopping & The Display Network. These are best employed as ‘pull marketing’ elements in your overall digital marketing strategy.

Google Ads can be used on their own or as part of a holistic, omnichannel marketing strategy.

Google Search Ads

Google Ads are triggered when your chosen Keywords are used by a user within a Google Search. These ads deliver at the top and bottom of search results.

Targeted users are generally on the path to purchase or at least within the consideration stage of the buyer process making Google Ads useful for targeting warm prospects.

Incorrect targeting can be a costly mistake so proper keyword research and matching to improve the Google Quality Score is vital.

Formerly called Google Adwords and the most popular pull marketing option used to target users as they search for your products or services.

Google Shopping

This relatively new option has quickly become the most popular ad option for ecommerce businesses.

Generally cheaper than Google Search Ads but rely on a regularly optimised product feed for maximum effectiveness due to it’s reliance on machine learning.

Cover your bases on all Google Surfaces with Smart Shopping campaigns dynamically serving & retargeting users with ads

Attention grabbing, product tiles that feature on the top of Google search results. Perfect for increasing sales of physical products sold on ecommerce websites with the ability to push product feeds to Google Merchant Center

Display / Banner Ads

The Google Display Network is made up of websites you’d know like theguardian, stuff.co.nz and cnn.com. These banner ads allows users to be retargeted with visual ads long after they visit your website.

To gain extra authority by association with these sites, running Discovery campaigns on the display network is also a possibility.

Visual banner ads across the Google Display Network used for branding and retargeting. Users are targetable based on their browser behaviour. Improve brand recognition with contextual ads.

Google Maps Ads

Target users looking for a shop around them with the products you sell. Google map ads feature your listing above other organic map listings to help you target users on the path to purchase.

Beat the competition with these simple ads and have more customers coming through your doors to peruse your wares.

Feature at the top of Google Maps listings across a wider area than organic results

Ready to meet your business goals with Google Ads?

Get the ball rolling with you next Google marketing agency, request a callback today.

Request Callback

Want to get the ball rolling with your next Google ad agency? Request a callback today.

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