Still relying on your profile page on the parent company’s website? This restricts you in the way you can market yourself due to restricted access to the code. Not only are you lumped together with all the other agents, there’s nothing to set you apart to help build your brand. Good web design can make you stand out.
All your hard work driving traffic to your page is laid to waste as soon as the user gets distracted by other listings or agents within the company. Having your own site, with your listings helps you build your brand and gives you more effective digital marketing options.