CASE STUDY – The County Hotel
Boosted bookings and revenue for this 5 star hotel
Client Requirements
The County Hotel was looking for a new, updated website that would truly showcase their hotel and the greater Napier area. Through Covid, they also wanted to expand their revenue streams by offering gourmet takeaways and local delivery. We were tasked with creating the website and implementing the restaurant ordering system complete with click and collect and delivery while integrating their existing booking engine.
Services Provided
Client Results
Steady stream of traffic and conversions
By improving the UI/UX of the website and covering technical SEO bases, we have been able to drive a steady stream of traffic and bookings for the client.
Increased bookings and revenue
By adding the gift voucher functionality and food ordering to the website we were able to introduce two new revenue streams for the hotel.
How we did it
Built a beautiful, secure website that showcased the hotel, it’s amenities and the Napier area
We updated the website design to give it an air of modernity and luxury. The old website was dated and was missing important functionality such as the ability to edit content with a built in CMS. To inform our design aesthetic, we visited Napier and the hotel and produced branding recommendations which could be unified across platforms. We also raised the security levels of the website to prevent malicious actors as the website had been targeted in the past.
Added a food ordering engine for takeout and delivery, fast
With Covid grinding hotel and restaurant bookings to a halt, The County Hotel needed a food takeaway and delivery system, fast. The delivery zone needed to be restricted by location to align with the restaurant’s delivery abilities. We implemented a food ordering system complete with delivery zones and click and collect within days.
Integrated existing booking engine & new gift vouchers ability
We integrated The County Hotel’s existing room booking engine into the new website as it was deeply tied into their existing inventory system. To increase sales, we also recommended and integrated a new gift voucher system.
Client Testimonial
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Love what you’ve done with the website, especially the menu area… The orders are flowing through perfectly.