CASE STUDY – Lana Fia Music
Helping a new website dominate Google & Google Maps rankings
Client Requirements
Lana Fia didn’t have a website interested customers could visit. Despite having a 5 star rating, her Google Map listing wasn’t ranking high for local results. We were tasked with building a new website that would showcase her work, allow her to take bookings and gain traction with organic SEO to both her website and GBP.
Services Provided
Client Results
Top position on Google
Not only does Lana Fia rank at the top of Google Maps results, the website has risen to Page One of organic search ranks, driving a steady stream of enquiries.
Client Bookings are at an all time high
Since the website went live, Lana has received a steady stream of enquiries without the need for running ads.
How we did it
We designed and developed a new website that realised Lana’s vision for her brand
In order to develop the new website, we worked closely with Lana around her branding requirements and brand voice. The website was meant to showcase videos of her performances yet still be quick to load. Using this information, we designed a website that closely aligned with her requirements. After just one round of changes, we were ready to publish. The site enjoys low load times and provides users with a good UX.
Optimised the website to reach the top position on Google
Organic traffic was important to Lana as ad costs were rising. After we completed the website build, we optimised the content and website structure to be in line with SEO best practices. Then, while we waited for the website to be indexed by Google, we turned our attention to her Google Map listing. By making a few tweaks to the listing, we were able to achieve top ranks within her target area for ‘wedding singer auckland’. The website itself is currently rising in the Search ranks and is on Page One.
Driving qualified leads to Lana’s inbox
Two things were important here. One was to eliminate spam enquiries and the other was to gather useful information from leads at the point of contact to reduce admin work later on. To achieve these goals, we implemented ReCaptcha and designed a custom form complete with all fields important to Lana. This has eliminated spam and also made scheduling easy for Lana.
Client Testimonial
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Yay got my first two enquiries today! I’m loving the website and branding! I really like the little gold elements and the header video. Thanks for bringing my vision to life.