CASE STUDY – Natalie Rose Bridal
Beating bookings & sales targets with SEO and Digital Marketing
Client Requirements
Natalie Rose Bridal is a brick and mortar store that wanted to increase bookings and sales by going digital. The wedding dress market is highly competitive with a long consideration phase before customers make a purchase. We got to work and have helped Natalie grow her business and beat sales targets each quarter.
Services Provided
Client Results
Top position on Google
Natalie Rose consistently features in the top 3 search results on Google thanks to our organic SEO strategy
Client Bookings are at an all time high
Bookings have been reliable and consistent since inception. This has resulted in the need for more staff to service all bookings.
Consistent net positive return on investment
We lowered the cost / lead over time by optimising and split testing the ad creative and targeting across platforms. This has consistently resulted in a net positive ROI over 4 years.
Robust digital strategy provided
We’ve worked with Natalie to develop an robust lead generation strategy that covers all major traffic sources for cost effective results.
How we did it
We built a responsive website complete with ecommerce and appointment booking abilities
We worked closely with the client to establish clear brand guidelines and streamline the customer journey. Our designers then crafted a detailed website wireframe. We added a booking engine and e-commerce features to meet business goals. After two rounds of revisions, the site was ready to launch. Given its heavy image content, we optimized it for fast loading and a great user experience. We also integrated Google Analytics for marketing data and ongoing SEO and CRO efforts.
Optimised the website to reach the top position on Google
The client emphasized organic traffic, so we meticulously built the website from scratch, optimizing the code, content, and media extensively. Initial on-page SEO efforts propelled the site into the top 10 search results. Continuing our optimization journey, we further refined the website and established valuable backlinks. Through diligent monitoring and data-driven improvements, we successfully propelled the website to the coveted top spot on Google.
Created and managed ads on Facebook, Instagram and Pinterest to break booking records
Having successfully established organic traffic, we shifted focus towards expanding through social media marketing. We advised leveraging platforms popular among the target audience, such as Facebook, Instagram, and Pinterest. Implementing Discovery and Retargeting campaigns, we engaged with prospective brides across multiple channels, effectively doubling bookings for the client.
Client Testimonial
Don’t just take our word for it. Our clients are our biggest supporters. Get in touch to see how we can supercharge your digital marketing
Raghav designed my logo, built my website, managed SEO and trained me on marketing techniques i can practise myself online with my business. Raghav is one of the most intelligent and fantastic people i have ever had the privilege of working with.
He goes above and beyond the scope of work set out and really cares about his clients.
Easily the best money I have spent on my business.
