CASE STUDY – Waterbell NZ
Catapulted NZ startup from concept to sold out
Client Requirements
Waterbell is an NZ based startup in the fitness industry that sells water filled, portable kettlebells and full exercise plans to go with it. The client came to us for digital marketing consulting. They also required help with setting up their ecommerce store and integrating all required elements for a complete marketing and sales engine.
Services Provided
Client Results
Launch stock sold out within 100 days
Our marketing strategy and execution helped the client sell out of all their launch stock within 100 days. Phase 2 is set to launch in June 2024
Consistent net positive return on investment
By using engaging content and targeting the right audiences across multiple advertising channels, we were able to keep the business profitable from Day 1
How we did it
Developed a branding and marketing strategy for launch and beyond
Our marketing consultants sat down with the client to understand their vision. We then analysed the market and competitors and developed strategies to help maximise Waterbell’s return on investment. We were able to develop new revenue streams for the business by recommending franchised boot camps in Phase 2. The marketing plan covered all major search engines and social media channels with marketing collateral developed specifically for each.
Built an ecommerce website complete with membership functionality
The Waterbell comes with complete exercise plans to help customers get the most out of their Waterbell. We were tasked with developing the branding for the business as well as all digital assets including the website. The website we built comes complete with a members only area, videos and easy to navigate workout plans complete with timers.
Executed an omnichannel marketing strategy to boost awareness & sales
We analysed the client’s business plan, offered suggestions and developed a complete branding and marketing plan for them. We then executed an omnichannel marketing strategy that included Tiktok, Instagram, Facebook, Google & Email. We worked closely with laytonvideo.co.nz to develop video assets which have been the primary driver for marketing for Waterbell.
Client Testimonial
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$#!+yeah! I love the website and the video snippets you’ve created for the exercises…looks great on my phone, could you build another site and do the marketing for another business I have?