Tips for Optimising your Google Ads

Tips for optimizing your Google Ad campaigns 1. Make sure your ad campaign is well-planned and structured Before starting a Google Ad campaign, it is important to plan out the objectives of the campaign and the goals that you hope to achieve. This will help

The benefits of using Google Ads for Small businesses

The benefits of using Google Ads for small businesses There are many benefits to using Google Ads for small businesses. Some of the most notable benefits include: 1. Punch above your weight with Increased visibility and reach: One of the biggest advantages of using Google

SEO v/s PPC – What’s right for you?

SEO (Search Engine Optimization) is the process of improving or promoting web pages to increase their organic ranking in search engine result pages. SEO helps you get 'free' marketing without breaking the bank. It costs more to set up and can take 2-4 months to

How to Improve Site Speed & Page Experience

After the Panda update to Google, SEOs and webmasters have been quick to release their own experiments to try and discover what causes a page/site to rank high in results. The basis of these tests is Page Rank (PR) and how it's algorithm has evolved

Which social media platform is right for your business?

Social media marketing is the process of marketing through social media networks. It is a form of online marketing that involves creating and sharing content on social media networks to create awareness and drive traffic to a website or landing page. The top social media

How much do Facebook Ads cost?

How much do Facebook Ads cost The true cost of Facebook Ads can be broken down into 3 major categories and only 1 of them is the actual cost/click. Technical Setup Creative Setup Ad Cost Optimisation   TECHNICAL SETUP Depends on what prerequisite elements for
Advertising on Amazon

What Amazon’s move to NZ means for NZ Businesses

The ecommerce market is enormous. eMarketer predicts global ecommerce sales will surpass $4 trillion by 2022, with Amazon dominating the ecommerce market's growth. Amazon NZ launch Amazon has had little presence in New Zealand (only Amazon Kindle ebooks were on offer to kiwi consumers).  This
reduce website load times - fast

10 Ways to Increase Website Speed

You're here to see how you can improve your website's load time. Slow sites lose money left, right and center. Our website designers have compiled a list to help you boost your site speed. Some fixes are easy while others require greater care and expertise. 
email marketing toolbox

8 Email Marketing Use Cases

Email marketing is one of the most effective ways to promote your business. It can be used for everything from generating interest in a product, announcing an event, or simply making contact with potential customers. There are many different strategies that you can use when
benefits of email marketing

Five benefits of email marketing

1. Email marketing is a cost-effective way to reach your customers Email marketing is a cost-effective way to reach your customers. It’s also the most direct channel for communicating with them and can be used as an effective customer retention tool. With email, you have