Digital Marketing blog with Tips & Tricks for NZ Businesses

How to Optimize Blog Posts for AI Searches: A Business Owner’s Guide

The digital landscape has fundamentally shifted with the rise of AI-powered search engines. Zero-click searches now account for nearly 60% of Google searches, where searchers no longer need to visit a website page to get the information they need—it’s all on the search results page.

Tips for Optimising your Google Ads

In the realm of Google Ad campaigns, success is not really about scattering a wide net and hope for the best. But it’s about the finesse of strategy. Here are some insights to level up your campaign game Strategic Blueprinting: Before diving in headfirst, blueprint

The benefits of using Google Ads for Small businesses

The benefits of using Google Ads for small businesses There are many benefits to using Google Ads for small businesses. Some of the most notable benefits include: 1. Punch above your weight with Increased visibility and reach: One of the biggest advantages of using Google

SEO v/s PPC – What’s right for you?

SEO (Search Engine Optimization) is the process of improving or promoting web pages to increase their organic ranking in search engine result pages. SEO helps you get 'free' marketing without breaking the bank. It costs more to set up and can take 2-4 months to

How to Improve Site Speed & Page Experience

After the Panda update to Google, SEOs and webmasters have been quick to release their own experiments to try and discover what causes a page/site to rank high in results. The basis of these tests is Page Rank (PR) and how it's algorithm has evolved

What Amazon’s move to NZ means for NZ Businesses

The ecommerce market is enormous. eMarketer predicts global ecommerce sales will surpass $4 trillion by 2022, with Amazon dominating the ecommerce market's growth. Amazon NZ launch Amazon has had little presence in New Zealand (only Amazon Kindle ebooks were on offer to kiwi consumers). This

10 Ways to Increase Website Speed

You're here to see how you can improve your website's load time. Slow sites lose money left, right and center. Our website designers have compiled a list to help you boost your site speed. Some fixes are easy while others require greater care and expertise.

8 Email Marketing Use Cases

Email marketing is one of the most effective ways to promote your business. It can be used for everything from generating interest in a product, announcing an event, or simply making contact with potential customers. There are many different strategies that you can use when