The benefits of using Google Ads for small businesses

There are many benefits to using Google Ads for small businesses. Some of the most notable benefits include:

1. Punch above your weight with Increased visibility and reach:

One of the biggest advantages of using Google Ads is that it allows businesses of all sizes to reach a larger audience. Google is the most popular search engine in the world, and by advertising on Google, businesses can tap into this vast pool of potential customers hot on the trail for their products or services.

2. Cost effective compared to traditional media:

Google Ads is a cost-effective way to advertise, and businesses can set their own budget. This means that businesses can control how much they spend on advertising, and they will only be charged when someone clicks on their ad unlike a billboard or radio ad for which you pay regardless of how many people come through.

3. Target your ideal customer:

Google Ads allows businesses to target their ads to specific demographics. This means that businesses can ensure that their ads are seen by potential customers who are most likely to be interested in what they have to offer.

4. Flexible with no lock in contracts:

Google Ads is a flexible platform, and businesses can change their ad campaigns at any time. This allows businesses to experiment with different strategies and to quickly adapt to changes in the market.

5. Measurable:

Google Ads provides businesses with detailed reports that show how well their ads are performing. This allows businesses to track their return on investment and to make necessary changes to their campaigns.

6. Huge range of ad inventory

Google has the largest selection of ad inventory and campaign types. There is an ad campaign suitable for almost all businesses. Some of the most popular campaign types include:

Search campaigns: These are the most common type of Google Ads campaign. Search campaigns target users who are actively searching for terms related to your business on Google.

Display campaigns: Display campaigns use banner ads to reach potential customers on websites that are part of the Google Display Network.

Shopping campaigns: Shopping campaigns allow businesses to showcase their products in Google search results.

Video campaigns: Video campaigns allow businesses to reach potential customers on YouTube and other video-sharing websites.

Local campaigns: Local campaigns target users who are searching for businesses in a specific location.

7. Reach mobile users:

Mobile devices account for more than half of all web traffic, and Google Ads allows businesses to reach potential customers on their mobile devices given that almost everyone has Google set to default search. Mobile ads can be displayed on websites, apps, and YouTube videos.

8. Integrates with other Google products:

Google Ads can be integrated with other Google products, such as Google Analytics and Google AdWords Express. This allows businesses to get a complete overview of their outbound marketing performance.

How much do Google Ads cost

The cost of Google Ads varies depending on the size and competitiveness of the market that you are targeting. The cost also depends on the type of ad campaign that you are running.

There is no set price for Google Ads, and businesses can set their own budget. However, businesses should be prepared to spend at least $10 per day