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Best Digital Marketing Tools for 2018

Are you looking for the best digital marketing tools to improve your campaigns? Well, the good news is that we have done some research and come up with some of the best digital marketing tools for 2018. The list below provides the top digital marketing tools that should help you improve your marketing digital campaigns.

Analytics & Data Tools

Google Analytics – For any digital marketer aiming to scale their business this is a must-have tool. It’s a free tool that shows how your website is performing, audience demographics, traffic sources, user engagement amongst other things. While it works great fresh out of the box, with some customisation, Google Analytics proves to be a powerful tool for your digital marketing arsenal.

SumoMe- It allows tracking your reader’s behaviour on your site and makes some adjustments accordingly. Their heat map will help you to see where people click, and Content Analytics will enable you to identify where they stop reading so that you can gain an insight into your visitor and cater to their needs accordingly.


SEO & Blog Content

Google Keyword Planner- This is a standard tool for many users. It helps you know which keywords are packing the biggest punch as far as traffic volumes go. Using this tool, you can also gauge which keywords will result in the highest conversion as well as which keywords should be targeted by organic SEO v/s Paid PPC.

Yoast- This wordpress plugin helps you edit the meta data of your pages. It also gives you a report on the readability of your page. Higher readability results in higher search engine ranks. The addition of the meta data enables Google to read your page easily hence increasing chances of ranking higher in search results.


Social Media Marketing

HootSuite – This offers a very easy way to schedule posts and make sure all your social media posts are all available quickly in one place. You can set up streams for scheduled posts, messages, mentions and more.

MeetEdgar – It’s among the best digital marketing tools for evergreen content. With this tool, you can add tweets, facebooks posts among others to your “library” separating them into various categories as you desire. Then set calendar schedule to each category to post as specified time in social media.


Content Marketing tools

Copyscape РThis is a plagiarism checker software, which enables you to check the duplicated content and to ascertain that your content is original.

BuzzStream – This is web-based software which helps marketers to promote their services, products, and contents to build buzz, links, and brands.


Email Marketing Tools

Aweber- this develops and runs an opt-in Marketing Services which is used by many small businesses, entrepreneurs around the globe as well as bloggers. This makes getting started a piece of cake since it has a top- notch customer service and is an easy to use platform.

Mailchimp- this is used to manage subscribers, track results and send emails online. We use this software along with clickfunnels to automate the remarketing element of our digital marketing strategy. Mailchimp has an easy to use interface and integrates into most website platforms.


The tools mentioned above are just a few of those available out there. In addition to those, we use tools like Ahrefs, Moz, SEMRush, Keyword planner and more in order to give our clients the best possible results by taking out much of the guesswork of digital marketing.¬†So if you’re looking for a digital marketing agency to partner with, drop us a line.

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