Five benefits of email marketing

1. Email marketing is a cost-effective way to reach your customers

Email marketing is a cost-effective way to reach your customers. It’s also the most direct channel for communicating with them and can be used as an effective customer retention tool. With email, you have the ability to create personalized messages that are delivered directly into their inboxes. And it doesn’t stop there! You can use email marketing in conjunction with other channels like social media or text messaging for even more powerful results.

2. It’s easy to create an email list and send updates

Email marketing is probably the oldest trick in the digital marketers book. Before there was social media, there were email lists. Build your list, share useful information – that’s it. Granted there’s a lot more going on these days with user segmentations, email automations and data tracking but the fundamentals remain the same.

3. Emails are more personal than social media posts

Email marketing is more personalisable than social media posts, especially since the change in privacy rules by Apple. Personalised, timely messaging has a much higher conversion rate than the ad options out there.

4. Beat Adblockers

It’s easier to get in touch with users that don’t use social media or have their privacy settings turned right up.

5. Emails are less intrusive

than phone calls or in-person visits, which means they’re better for customer relationships

Email is a great way to build customer relationships and create trust. According to Forbes, “email has the highest open rate of any marketing medium.” If you’re looking for ways to improve your customer service without being too intrusive or aggressive, try sending out an email newsletter with information about upcoming events, new products in stock that are relevant to what they’ve been browsing on your website recently, or just send them a quick update letting them know how frequently they should clean their fridge. By maintaining this type of relationship through emails instead of phone calls or in-person visits (although those can be effective), you’ll raise the chances that customers will keep coming back – because they feel connected to your brand.

Here’s an article about email marketing use cases