The importance of digital marketing in 2017
Traditional marketing methods like Radio, TV & Print are near death. Digital marketing dwarfs them by outstripping them on reach, cost, targetting abilities and returns on investment. It’s a whole new world, be part of it…
Digital spend is up in 2017 as more marketers and businesses shift their focus to where the customer’s focus has been in the past year – social media, search and their phones. With technology moving faster than ever before, it is important to keep up with the changing landscape. Here are some other reasons why digital marketing is now more important than ever for your business to stay relevant and flourish:
- Although it seems daunting, digital marketing is a lot cheaper than traditional marketing. The cost is the lowest it’ll ever be as more players enter the market so the best time is NOW.
- The majority of people research online before making a purchase decision. If you’re not in the digital space, your competition is and you’re not even a part of the conversation.
- The barriers to enter the conversation are lower now than they have ever been. Good reporting allows for full transparency and attribution.
- Digital is the most measurable marketing activity there is. Gone are the days of flying blind. Not only are we able to make you a part of the conversation, we are able to gain insights into your users to better allow you to cater to them. In today’s customer-first economy, these insights can be very valuable and bolster your bottom line.
“Until now, marketers had two choices: they could either pick personalized, or scalable, but not both; they could opt for inefficient manual ways of personalized engagement, or choose static digital marketing that scaled but took a one-size-fits-all approach. Machine intelligence is changing that. AI-driven brand storytelling intelligently adapts to a consumer’s unique preferences and behavior to deliver truly personalized stories at scale, by combining the human elements of storytelling with machine-powered personalization.”